The mantra: “Go where your audience is!” is only part of the story. Go … but go with meaningful content and use the channel that will best speak to them. Kudos to Maris Grove — offering apartment homes to seniors — for this home run campaign! This week we're featuring a popular video from our sister sites, Direct Marketing IQ and Who’s Mailing What! Peggy Hatch walks you through this newspaper effort from Maris Grove that delivers great content in a perfect channel and overcomes every objection imaginable!

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