Peter Horst, author, speaker and marketing expert, has a background in financial services (FinServ). Once the head of marketing of Capital One Bank, Horst has seen first-hand the strides FinServ marketers are making with personalization. In this video, Horst explains how marketing technology has made this possible. Horst is also the Chairman of Target Marketing's Fusion: Financial Services event happening in December. Stay tuned for more information on that!

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