Since the advent of advertising, marketers have relied on emotional marketing to elicit reactions and responses from consumers. Leaning on emotions such as hope, fear and anger, marketers craft campaigns to make you stop and engage. Studies have shown that in regard to making a purchase, a consumer's emotional response to the ad is actually stronger than the ad's content. But when does advertising creative become too bleak or so depressing that it actually makes the ad miss the mark?

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