Social media makes it very easy for customers to vent about a bad product or experience with a brand. There are even websites solely dedicated to customer reviews. In Jay Baer's latest book, "Hug Your Haters," the founder of Convince & Convert explains why marketers should embrace complaints and negative feedback from "haters." In this interview, Baer explains the two types of haters you will interact with, and how brands can use social media for customer service. Want more information from Baer? Get it by attending the free Integrated Marketing Virtual Conference on June 23, presented by Target Marketing. Plus, hear how Baer came up with the idea for "Hug Your Haters" and what he thinks marketers should remember when embracing his strategy.

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