Are questions a bad way to start marketing messages? That depends on the questions. Good questions elicit interest and a response, bad questions just feel like a sales trick.
Target Marketing blogger Jeff Molander hit the nail on the head with his post, “Why 97% of Sales Email Messages With Questions Don't Work”: “Your persuasive tone screams, ‘I'm trying to persuade you ... answering (at all) will entrap you!’”
Here are three tips to make sure your questions spark the right kind of responses.