Invoca’s technology provides marketers with data about what prompts inbound phone calls from interested customers. Knowing what campaigns drive these calls and their outcomes allow marketers to refine their campaigns, increase conversion rates, and better personalize the customer journey. Previously, the company had found that the typical “batch and blast” approach to direct mail wasn’t working. In an effort to educate marketers, Invoca and its tactile marketing technology partner, PFL, chose to explore how much smaller mail volume using dimensional mail sent to better qualified prospects — along with quick sales outreach at the moment of consideration— could work better.
To learn more about how Invoca used dimensional mail to get in front of qualified prospects, check out the full case study at BRAND United.