Target Marketing's sister brand Total Retail attended the Internet Retailer Conference and Expo in Chicago earlier this month. In this video, Melissa Campanelli, editor-in-chief of Total Retail, interviews Sephora's Mary Beth Laughton. Mobile is Sephora's fastest-growing channel and Laughton, the beauty brand's senior vice president of digital, explains her mobile strategy — and how it extends beyond the smartphone.

More Videos
Videos In Other Channels