Speed North America — a manufacturer of monofilament line for string trimmers, otherwise known as “line trimmers” or “weed whackers” — wanted to upgrade the attractiveness and design qualities of what it offered to B2B buyers, who intended to take the company’s monofilament line and “white label” it as their own brand. This required the company make a shift to a digital approach for product labeling, which resulted in some major B2B marketing wins for the company.

To learn more about how Speed North America used digital printing to boost SKUs 1,000% via effective product demos and quick turnarounds, check out the full case study at BRAND United.

 

More Videos
Videos In Other Channels
Comments