In journalism, you have the 5 Ws: Who, What, When, Where, Why and How. (Journalists don’t necessarily count so well). Those are the things you’re supposed to get into the first paragraph of your story so readers know what they should be reading for. In content marketing strategy, you have the same 5 Ws, but they should be employed a little bit differently, and they tell you what you should be shooting for with your content.

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