To reach its target audience, and encourage brand awareness and loyalty, boutique craft brewer Home Brewing Co. hosts regular beer release parties, designed to be a memorable customer experience. Well-designed and intriguing beer can labels add a unique component to each event, which helps generate interest in the new beers and the brand, as a whole. The brewery decided to switch over to using digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings, and also managed to cut 15 percent of wasted overhead.

To learn more about Home Brewing Co.'s success with digitally printed labels, check out the full case study at BRAND United.

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