Two business phenomena, one very new and the other very old: Content Marketing and "The Art of War." We’re going to talk about three ways this ancient text applies to your content marketing, focusing specifically on how to win without fighting.


  • Quotes from “The Art of War,” translated by Lionell Giles, via MIT Internet Classics Archive:
  • Ancient chinese manuscript of “The Art of War”: By vlasta2, bluefootedbooby on [CC BY 2.0 (], via Wikimedia Commons.
  • Sun Tzu portrait: By FrankWilliams at en.wikipedia (Transferred from en.wikipedia) [Public domain], from Wikimedia Commons.
  • Quotes background: By Guo Zhongshu (c. 910–977 AD) [Public domain], via Wikimedia Commons.
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