Two business phenomena, one very new and the other very old: Content Marketing and "The Art of War." We’re going to talk about three ways this ancient text applies to your content marketing, focusing specifically on how to win without fighting.
- Quotes from “The Art of War,” translated by Lionell Giles, via MIT Internet Classics Archive: http://classics.mit.edu/Tzu/artwar.html.
- Ancient chinese manuscript of “The Art of War”: By vlasta2, bluefootedbooby on flickr.com [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.
- Sun Tzu portrait: By FrankWilliams at en.wikipedia (Transferred from en.wikipedia) [Public domain], from Wikimedia Commons.
- Quotes background: By Guo Zhongshu (c. 910–977 AD) [Public domain], via Wikimedia Commons.