During his C3 session,  It Ain’t Over Till the Cat Lady Sings: Content Beyond Kittens & Other Search Strategies, Grant Simmons shared a bit of common sense marketing wisdom: "Content to some content marketers is like cats to a cat lady." More is not better, unless you're looking to fill a litter box. And who wants their content equated with the contents of a litter box? To read about another concept Grant presented about "tickle content," check out Melissa's Sass Marketing blog post or follow her on twitter at @Sass_Marketing!

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