2017 hasn’t been exactly kind to traditional brick-and-mortar retailers. All the bankruptcies and store closings have analysts talking about the "death of retail."

But one company is thriving — Amazon accounted for more than half of all U.S. e-commerce growth in 2016. So how can marketers compete with the online Goliath? Here are three takeaways from Target Marketing’s sister brand Total Retail’s latest research report, “The Amazon Effect: How retailers are adapting their businesses to better compete with the industry leader."

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