Chief marketing officers or other top marketing management must drive change in the company. How did we reach this conclusion? In our most recent survey, “The Marketing Leadership Survey,” we asked respondents if they felt the roles and responsibilities of marketing leaders have changed over the past five years, and if so, how they have changed. The results clearly point towards an evolving marketing department, and department leaders who can direct this change will create a more effective team.
So, CMOs, do you agree with these findings? Download our full report, “How to Drive a Successful Marketing Strategy in 2018,” for further insight into what marketing leaders must do to be effective and successful this year.