Have you ever received direct mail that impressed you so much, you took to social media to share the piece? Well, Carestream produced a 10-inch paper model of its Touch Prime Ultrasound System and sent it to 1,400 radiology administrators in North America as the company was trying to break into the ultrasound market. In this video, check out the mini model and hear more about the multichannel campaign that delivered sales opportunities worth more than $10 million.

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