Omnichannel marketing is essential to the customer journey across all industries — not just retail. Customers now interact with all brands across a wide variety of channels over timelines of their choosing. Recognizing individuals as they move across these touchpoints, accessing their data and delivering great omnichannel customer experiences is essential to your brand, but big challenges stand between marketers and the ideal omnichannel experience. Here are five things you need to know about how omnichannel fits into marketing strategy today, and how marketers are working to make it a reality.

For more information about omnichannel marketing and the customer journey, download the full report, "Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience."

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