Recent research has found that marketing departments are responsible for more than ever before, the role of marketing leadership is changing, and marketing strategy must embrace things that have not traditionally been in the marketing realm.

Here are four key takeaways from that research that illustrate the skills you need to build a great marketing departments and show you what it takes for marketing managers to drive a successful marketing strategy in 2018.

Click here to download the complete report, “How to Drive a Successful Marketing Strategy in 2018: 4 factors reshaping marketing management, and what effective marketing leaders must do to b successful today.”

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