Instagram advertising has blown up in the past year, with thousands of businesses utilizing the platform to target and engage their audiences. According to Instagram, over 2 million advertisers use the platform, and 200 million Instagram users visit at least one business profile every day. That's a lot of eyes potentially viewing your content, and there are several ways to use the platform to find and engage customers.

So how can a brand use the power of Instagram advertising to drive brand awareness and increase conversions? Follow these four essential tips for advertising on Instagram.

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