Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider, and that would involve shifting from glass bottles to cans, as well as opting for a label redesign. Because cans don’t come in a cardboard carrier, as bottles do, the cans themselves become the marketing that attracts customers.

The label redesign plan was to focus on the Kekionga brand, rather than the ciders themselves, which also let the company cultivate a consistent look: When the cans are lined up on a retailer’s shelves, they give a “billboard effect,” with the colors of the different products complementing one another and the logo bringing it all together into a coherent display.

To learn more about how Kekionga's new labels helped the cidery grow its business, check out the full case study at BRAND United.

 

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