Being the change needed in your world takes courage. It can be risky.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
There, once again, is the age-old privacy paradox, which predates our digital selves.
In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.
Successful meetings. We love ’em. But suddenly prospects stop responding. Here’s an effective unresponsive email follow-up to test.
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.