It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
We are certainly increasingly “digitally distracted.”
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
Being the change needed in your world takes courage. It can be risky.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
There, once again, is the age-old privacy paradox, which predates our digital selves.
In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.