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Apologies don't mean anything if you keep doing what you’re sorry for. In this episode of "What Were They Thinking?" Melissa looks at an ad from the branding campaign from Facebook called "Here Together." It's a new effort in which Facebook apologizes in a roundabout way about some of the recent issues — fake news, spam and data misuse, without actually mentioning the Cambridge Analytica scandal — aiming for a warm and fuzzy feeling of nostalgia about the social media platform instead.

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