When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to determine what you're trying to accomplish and then see if mobile could help you achieve that goal. Mobile may not always be the answer. Yes, the mobile guy just said that mobile will not always be the answer.
We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done. Yes, building these into your strategy are the core foundations of mobile success, but mobile is more than technology … Mobile is about your customer. Now, I'm not here to shout out stats, because I've provided those before. And, frankly, you're here … so you know adding mobile to your business is critical. Your customers are mobile ... therefore, your business needs to be.
We've talked about the importance of a mobile-friendly Web presence and mobile-optimized email for your small business. But there is one mobile tool that your small business should be leveraging that will be a key puzzle piece to the success of your mobile strategy. Some might argue that SMS is the most effective mobile channel that exists, when it comes to ROI.
A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be losing leads and sales. The fact that we're a nation that is on-the-go and pretty much living on our smartphones or tablets means that your website should be adapted to these mediums to help monetize your business. It also means that thinking about mobile marketing and how to incorporate various forms of that into your marketing strategy should be high on your list for 2013.
Consumers are shopping this holiday season with their iPads more than those with Android devices. And now, online video is being credited with closing more sales and getting higher conversions from mobile shoppers. Today we link the reasons why consumers are choosing to shop on iPads, how video influences consumer behavior, and reasons why direct marketers
The next thing you should be doing is right under your nose and it's a marketing channel that you're familiar with and most likely already using. OK, OK. I know the suspense is killing you, but most small businesses (yes, I'm talking about you) rely on email to connect with customers to share offers, news, product info and more. Come on, did you really not see that one coming?
When talking to small business owners, I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.
Are you familiar with the word "SoMoBiDa"? SoMoBiDa is an abbreviation for Social, Mobile and Big Data—a combination of the three great trends in today's marketing world. In a practical sense, what does SoMoBiDa mean for marketers?
If you haven't heard, a lot of people are talking about mobile. It's mostly marketers doing the talking, but that's because the businesses that they've helped have their heads down implementing mobile initiatives or at least started educating themselves to better understand how mobile will fit into their marketing mix.
Tablets are quickly becoming the foundation of what may be the tipping point for entering a post-PC era. Direct marketers who start early and learn fast how to take advantage of the exploding tablet marketplace—prime for video direct marketing—will be poised to grow with consumers' evolving media consumption trends. These changes are fueled