When talking to small business owners, I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.
Are you familiar with the word "SoMoBiDa"? SoMoBiDa is an abbreviation for Social, Mobile and Big Data—a combination of the three great trends in today's marketing world. In a practical sense, what does SoMoBiDa mean for marketers?
If you haven't heard, a lot of people are talking about mobile. It's mostly marketers doing the talking, but that's because the businesses that they've helped have their heads down implementing mobile initiatives or at least started educating themselves to better understand how mobile will fit into their marketing mix.
Tablets are quickly becoming the foundation of what may be the tipping point for entering a post-PC era. Direct marketers who start early and learn fast how to take advantage of the exploding tablet marketplace—prime for video direct marketing—will be poised to grow with consumers' evolving media consumption trends. These changes are fueled
Don't ride the wave, be the wave. A friend of mine named Devin, who works as a management consultant, recently taught me this phrase. I simply love it. I interpret it to mean: Make your destiny; don't succumb to it. For marketers, I think this phrase has incredible relevance in today's rapidly changing landscape.
It's no secret that the mobile channel is exploding in our lives. Unless you've recently been living under a rock, you've undoubtedly come across some jaw-dropping stats on mobile usage. Here's a couple more to chew on. According to a recent article in Mobile Commerce Daily, mobile retail dollars doubled between April and December 2011 alone. That's just eight months! And, Mobithinking.com reports that approximately 25 percent of Americans access the Web only on their mobile devices. Kowabunga!