Beware the Small Sample
March 31, 2016 at 8:00 am

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of

How Much Should You Pay for a Sales Lead?
November 19, 2015 at 8:03 am

When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”