Do you truly know your online customers? If you answered “yes” but don’t use Google Analytics, then you might easily be mistaken.
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to
You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts
Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…
There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t