You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts
Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…
There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t
Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.
For this promotion, making a modest financial gift to the Humane Society while Uber delivers kittens right to my office seemed like a n