Viewability and intent signals provide advertisers with the tools to measure ad effectiveness and to determine optimal media spend.
Learn which Google Ads metrics are most important and what they can tell you about how to make your campaigns more successful.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Here’s more about the awards, from the Silver Apple honorees themselves.
The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.
If you demand your website team structure their reports like this every week, the result will be an ever-improving website.
Today AI is used to cure medical and marketing problems. Data is the common thread. Dr.Merlin Stone, illuminates their parallel worlds.
Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to