Marketing Strategy

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Persuasive Copy That Sells

You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?

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This week on Tech Talk, Target Marketing spoke with Michael Ferranti, founder and CEO of BuyerGenomics, predictive marketing automation software that utilizes artificial intelligence to identify specific customer segments and automate marketing along the customer journey. Artificial intelligence is used throughout the whole program to identify opportunities and problems, solve those problems, and automate marketing sends and outreach.

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