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GDPR and the Data Culture War

GDPR is about more than new rights. It’s a response to the fast-and-loose privacy attitude that’s fueled the American Internet boom.

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GDPR is forcing marketers across the world to become more accountable for their customer data. That process is shining new light on a breed of tool in the marketing tech stack that’s probably been overlooked: The Customer Data Platform, or CDP for short. What the heck is a CDP? Should you invest in one?

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