Marketing Strategy

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Surveying CDP Use Cases

The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.

ANA Site Not GDPR-Compliant

Perhaps ANA was prescient in acquiring the Data and Marketing Association, considering the Association of National Advertisers’ May 31

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Results from the "2018 Marketing Technology Stack Investment Trends" report show that CMOs are expanding their technology investments in the realm of social media, website optimization and more, and they're buying now! Here's your briefing on where the smart martech money is going in 2018.

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