How Well Do You Know Your Customer Data?
May 30, 2018 at 9:09 am

Some marketers keep their distance from customer data. When I ask what kind of customer information they work with, I hear very little.

CX Isn’t Hard, It’s Common Sense
May 4, 2018 at 7:45 am

I continue to urge companies to differentiate on the basis of customer experience — the bar is so low, it’s doesn’t take a lot of

Marketing Stack From Hell
April 5, 2018 at 9:03 am

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the…

Auto Responders That Knock Your Socks Off
December 8, 2017 at 8:00 am

I’m a believer that personality plays an important role in selling. I’m a super Type A person, so I prefer to buy from people and compa