How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
For quite some time the digital advertising world has been described as a duopoly between Google and…
The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.
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The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
To better engage and monetize your audience, you have to know your audience.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.