Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
To better engage and monetize your audience, you have to know your audience.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.