Email

For many marketers, a successful holiday season can make or break yearly revenue numbers.

“We’re not sending email to enough people!” Heard that before? While “quality over quantity…

Out with the old marketing methods, in with the new: a common philosophy for heralding in any time of major change.

Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals.

There’s no question that e-commerce is opening worlds of opportunities for consumer brands.

A successful email program begins and ends with subscriber engagement.

LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…

It’s nearly impossible to discuss subscriber experience without delving into the lifecycle.

Does the appropriate person cold email technique work? It seems to depend on what you sell and to whom. There’s plenty of debate.

Email marketing hacks come into play because the channel’s growing dominance in the online realm is indisputable. As per Statista, in

Email marketing is going on 20 years as a viable direct marketing channel.

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…