Email

Most brands send a welcome email, but highly successful ones focus on an email onboarding series.

Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.

Migrating to a new ESP can be one of the most tedious, frustrating, and unappealing pursuits an email marketer can undertake.

Data breaches: What once was an occasional security nightmare has become more frequent than many of us would like to admit.

Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.

The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.

While web traffic has replaced a lot of foot traffic, one thing remains constant: consumers crave a great shopping experience.

It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing.

As any accident lawyer or dubious plastic surgeon would tell you, the success of billboard marketing…

When you’re interacting with millions of email subscribers, the only way to personalize content…

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…