Email

GDPR is now officially the law of the land. The regulation, which centers on data protection for EU…

Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.

Understanding customer lifecycles and using key emails to complement different phases can help engagement and foster brand loyalty.

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing

Do your follow-ups try to convince prospects to take an action? Instead, your prospect should convince themselves to take action.

Many assumptions about email are myths and can seriously impact a campaign’s success in a variety of ways.

Now that we’ve lived with the General Data Protection Regulation for almost two months, it’s time to look at the next step: post-GDPR

Here are three rules that make the difference between acceptable open and click-through rates and breakthrough email marketing success.

There is a pervasive myth that haunts program managers and hamper results: the bigger the email list, the better the results.

Maximize the perceived value of what your customers will get by clicking through your email, and increase your email clickthrough rate.

Email’s utility extends beyond advertising discounts and offers as well; if harnessed properly, it can even improve your SEO campaign.

The story behind Campaign Monitor’s decision to merge with email marketing software providers Emma and Delivra.

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…