Email

The impact of a breach on the marketing department is more than financial. It also affects email deliverability.

As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives.

Responding to email can seem like inbox drudgery that C-suite marketers should relegate to underlings. Or simply not do.

To better engage and monetize your audience, you have to know your audience.

The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.

With consumers shopping more on mobile, there’s opportunity for marketers who invest in the experience to increase their bottom line.

More than half of retail marketers claim that email drives the highest percentage of revenue for…

Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.

Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.

Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.

The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…