Why Marketers Need to Answer Emails Promptly Responding to email can seem like inbox drudgery that C-suite marketers should relegate to underlings. Or simply not do.
Email Is an Easier Way to Establish User Identity To better engage and monetize your audience, you have to know your audience.
Improve Customer Experience With Return Emails The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.
4 Mistakes Preventing Mobile AOV Growth With consumers shopping more on mobile, there’s opportunity for marketers who invest in the experience to increase their bottom line.
Moving to Personalized Emails for New Subscribers More than half of retail marketers claim that email drives the highest percentage of revenue for…
The Biggest Email Marketing Automation Fail Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
Factors to Consider in Attribution Rules After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Patients Value Customer Experiences, Marketing Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
It’s Not My Opinion, It’s Money Marketers Want Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
6 Ways to Use the 2019 USPS Promotions The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Sales Email Tracking Software: Is It Worth It? Is sales email tracking software sabotaging B2B sellers ability to produce? Is it counter-productive to generating sales outcomes?
4 Email Metrics to Monitor This Holiday Season For many marketers, a successful holiday season can make or break yearly revenue numbers.
Case Study Session 3: How the Global Leadership Summit Used Email Experimentation to Help Move Towards an Optimization and Testing Culture ( All About eMail Virtual Conference Session)
Free Webinar: The Best Email Campaign Tools Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…
The CabinetM Top Shelf: Email It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to
Covenant House's Email Focuses On Donors Covenant House's email begins with a stark image, but moves into describing how the donor helps the…
Windstar’s Email Focuses On Trips, Not Price Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…
Activewear USA's Email Explains Its Social Media Community Activewear USA answered some basic questions customers may have about its Sweaty Nation online…
Email Marketing 2015 Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…