Email

Brands are sending customers GDPR emails asking them to opt in to share their personal data with companies in light of the new E.U.

Is the difference between sales and marketing automation confusing you? There’s a reason why and it’s ugly.

What marketer doesn’t want to improve Gmail deliverability? Figuring most do, Yes Lifecycle Marketing announced research yesterday that

Gmail launched in 2004, and was immediately a hit largely because they offered more free storage…

“Thanks but we already have a solution.” Should you stop when receiving such push-back? One of my students, Mark doesn’t stop.

Internet marketing is easy and cheap. That’s all the more reason to use it judiciously.

Facebook tightened up rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users.

Email marketing is a lot of wonderful things. Yada, yada, yada. I don’t need to convince you of that, because you know it already. (And

Just like your home, your email program needs a solid foundation to succeed. Here are five key things you can do.

Data breaches and product mishaps require email apologies. Here are six that make the grade.

Most sales reps are turning to software vendors claiming email communication expertise. Yet The tips and advice are garbage.

In an age when consumers have an overwhelming amount of emails in their inboxes, how do you make your brand’s emails stand out? An

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…