Email

Facebook tightened up rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users.

Email marketing is a lot of wonderful things. Yada, yada, yada. I don’t need to convince you of that, because you know it already. (And

Just like your home, your email program needs a solid foundation to succeed. Here are five key things you can do.

Data breaches and product mishaps require email apologies. Here are six that make the grade.

Most sales reps are turning to software vendors claiming email communication expertise. Yet The tips and advice are garbage.

In an age when consumers have an overwhelming amount of emails in their inboxes, how do you make your brand’s emails stand out? An

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more

As the days warm, seasonal email senders shudder, kissing the quiet early spring goodbye, bracing for another hectic busy season.

In a consumer data world that appears increasingly creepy to its subjects, what does the future of email marketing look like?

When measuring the success of campaigns and overall performance health, email opens and its elated metrics are a common benchmark.

Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware.

Email marketers who don’t test subject lines could pick one that performs 42 percent below their own average 10 percent of the time.

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…