Email

There’s no question that e-commerce is opening worlds of opportunities for consumer brands.

A successful email program begins and ends with subscriber engagement.

LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…

It’s nearly impossible to discuss subscriber experience without delving into the lifecycle.

Does the appropriate person cold email technique work? It seems to depend on what you sell and to whom. There’s plenty of debate.

Email marketing hacks come into play because the channel’s growing dominance in the online realm is indisputable. As per Statista, in

Email marketing is going on 20 years as a viable direct marketing channel.

GDPR is now officially the law of the land. The regulation, which centers on data protection for EU…

Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.

Understanding customer lifecycles and using key emails to complement different phases can help engagement and foster brand loyalty.

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing

Do your follow-ups try to convince prospects to take an action? Instead, your prospect should convince themselves to take action.

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…