Email

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.

For years, email marketers have debated over what’s the just-right frequency for sending emails that effectively engage subscribers.

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.

Henry’s House of Coffee turned to the Mailchimp email marketing automation solution to help win back customers.

Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex.

The success of your email program begins and ends with your sender reputation.

A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.

How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?

Overall, email will continue to be a great asset in any business’ marketing strategy.

For quite some time the digital advertising world has been described as a duopoly between Google and…

The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of…

It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to

Covenant House's email begins with a stark image, but moves into describing how the donor helps the…

Despite highlighting a discount offer in its subject line, an email from Windstar Cruises focuses on…

Activewear USA answered some basic questions customers may have about its Sweaty Nation online…

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…