Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.
Are you driving enough traffic to your business or event with your current direct mail campaigns? Personalized direct mail maps will
We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.