I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
When you combine your direct mail with digital marketing, you enhance it and drive better results.
Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response you need to ask the right questions at the planning stage.