Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Piggly Wiggly Gets Personal

When a Piggly Wiggly executive noticed a store was underachieving, he had highly personalized customer satisfaction surveys created.

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Having fun, especially as a kid, can come with its fair share of bumps, cuts, and bruises (which are the not-fun part). Not only does Minneapolis-based Welly focus on providing first aid bandages and ointments that fit an active lifestyle, but the brand also differentiates itself from others with its unique brand voice and product packaging.

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