Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Marketing ROI Is in Your Past

That rumor we’ve been hearing for years is simply not true: “Marketing ROI is in your past.” And it never will be.

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Quadratec, a company that sells parts for Jeeps, launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016. Ashley Roberts — of Target Marketing's sister brand Printing Impressions — spoke with Bear Pratt, VP of marketing for Quadratec, who explained that the company worked with its printer, Quad/Graphics, to develop the technology so it would be affordable and scalable.

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