Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Direct Mail Color Strategy

The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?

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Deborah Corn, of the Print Media Centr, discusses her leading role at BRAND United University's "Digital Printing for Professionals," as well as the continued evolution of her Project Peacock educational initiative.

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