Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Piggly Wiggly Gets Personal

When a Piggly Wiggly executive noticed a store was underachieving, he had highly personalized customer satisfaction surveys created.

Direct Mail Marketing For 2020

As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.

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Recent Video

Deborah Corn, of the Print Media Centr, discusses her leading role at BRAND United University's "Digital Printing for Professionals," as well as the continued evolution of her Project Peacock educational initiative.

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