Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Banks have long favored direct mail marketing as a means of raising their profiles, showcasing offerings and cross-selling other financial products. For MB Financial, direct mail anchored its new outreach via its “MB Is Me” campaign to local small businesses as an ideal way to use digital printing, targeted databases and one-to-one, people-oriented messaging.

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