Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Direct Mail Design Strategy

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.

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Disabled American Veterans (DAV) of Minnesota was established to help Minnesota veterans and their families lead high-quality lives. To improve response rates and amount of donations across the year, DAV of Minnesota knew it would need to augment its current nonprofit marketing plan, and made a decision to go with a personalized direct mail postcard program.

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