Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

The Latest
Direct Mail Marketing For 2020

As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.

3 Informed Delivery Tips

Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely.

8 Direct Mail Enhancements

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.

Recent Blogs
Recent Video

Speed North America wanted to upgrade the attractiveness and design qualities of what it offered to B2B buyers, who intended to take the company’s monofilament line and “white label” it as their own brand. This required the company make a shift to a digital approach for product labeling, which resulted in some major B2B marketing wins for the company.

Webinars On-Demand
Featured Resources