Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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To reach its target audience, and encourage brand awareness and loyalty, boutique craft brewer Home Brewing Co. hosts regular beer release parties, designed to be a memorable customer experience. The brewery decided to switch over to using digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings, and also managed to cut 15 percent of wasted overhead.

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