Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Direct Mail Design Strategy

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.

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Highmark Health — the second-largest integrated health delivery and financing system in America — refreshed its “New to Medicare” direct mail package, using a personalized drip campaign to boost response rates over earlier programs, which resulted in engagement and customer acquisition success.

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