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Direct Mail Design Strategy

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.

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Free candy that comes to you? What's the catch? In this episode of "What Were They Thinking?" Melissa shares a spooky and creative campaign — "The House That Trick or Treats You" — from Skittles and DDB Canada that not only delighted Toronto residents, but a did a bit of good by supporting the Ronald McDonald House Charities Canada.

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