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What Would Your Customer Do?

Who cares if I would click on that email or you would fill out that form? The real question is — what would the customer do?

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Sometimes you need a carrot, and not a stick, when it comes to motivating success. In this episode of "What Were They Thinking?" Melissa shares Bud Light's new initiative supporting the Cleveland Browns: Victory Fridges. These beer-laden, locked-down fridges will be placed around Cleveland in strategic locations, and when the Browns win their first game of the season, celebrations will ensue.

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