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3 Types of Brand Stories

There are 3 types of brand storytelling: functional, emotional, and moral. Your brand should figure out what kinds of stories best fit.

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To reach its target audience, and encourage brand awareness and loyalty, boutique craft brewer Home Brewing Co. hosts regular beer release parties, designed to be a memorable customer experience. The brewery decided to switch over to using digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings, and also managed to cut 15 percent of wasted overhead.

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