The State of B2B Marketing in India
December 14, 2018 at 8:00 am

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.

A Surprising Cold Email Best Practice
November 29, 2018 at 9:01 am

By the time a best practice is best, it’s mainstream. A cold email best practice is most often a worst practice for sales outreach.