I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
The hype around creating data businesses is at an all-time high in the B2B media sector.
Introductory offers in your marketing can reduce risk and increase prospect comfort. They can also damage brand and differentiation.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.
Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.
Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing.