A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.
Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.
Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing.
Learn how to maximize the role of social media in B2B advertising to effectively build brand engagement.
Connecting with your B2B audience on an emotional level may not be as easy as for many B2C marketers, but it’s just as important.