Is the difference between sales and marketing automation confusing you? There’s a reason why and it’s ugly.
Most sales reps are turning to software vendors claiming email communication expertise. Yet The tips and advice are garbage.
Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware.
When asked, the typical B2B marketer will say that 80 to 85 percent of their effort goes to customer acquisition. This is a mistake.