B-to-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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B2B sales and marketing people have always understood that it’s an account that buys, not an individual.

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B2B marketing campaigns are notoriously hard to measure. Most marketers are underestimating the ROI of their campaigns, and measuring quantity over quality. Here are three things marketers should stop doing if you want to improve ROI.

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