B-to-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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Kevin Cochrane, CMO at SAP Customer Experience, knows a thing or two about marketing to marketers. While at Inbound 2018 in Boston, Target Marketing spoke with Kevin to learn about the four key B2B marketing strategies that SAP uses to connect with marketers.

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