B-to-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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Using Marketing to Decrease Risk

Introductory offers in your marketing can reduce risk and increase prospect comfort. They can also damage brand and differentiation.

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B2B marketing campaigns are notoriously hard to measure. Most marketers are underestimating the ROI of their campaigns, and measuring quantity over quality. Here are three things marketers should stop doing if you want to improve ROI.

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