B-to-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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B2B sales and marketing people have always understood that it’s an account that buys, not an individual.

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Speed North America wanted to upgrade the attractiveness and design qualities of what it offered to B2B buyers, who intended to take the company’s monofilament line and “white label” it as their own brand. This required the company make a shift to a digital approach for product labeling, which resulted in some major B2B marketing wins for the company.

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