We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
This week, Miller Lite announced a new tech item: the Cantroller.
This week, the home of the Whopper debuted a new line of “Real Meals” with the tagline that “No One Is Happy All the Time.”
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.