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Oticon Builds DTC Relationships

Hearing loss is a life-changing experience. Hearing aid manufacturer Oticon decided it was time to reach out to consumers themselves.

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It's been 57 years, and The Rolling Stones still can't get no satisfaction ... or can they? In this episode of "What Were They Thinking?" Melissa shares the guerilla marketing campaign executed by Park Creative Agency for the single Canadian stop of The Rolling Stone's No Filter Tour.

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