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Oticon Builds DTC Relationships

Hearing loss is a life-changing experience. Hearing aid manufacturer Oticon decided it was time to reach out to consumers themselves.

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A $750 fine for running a lemonade stand in Milwaukee ... that sounds extreme. In this episode of "What Were They Thinking?" Melissa looks at an out-of-home and digital campaign from Country Time created in an effort to legalize lemonade stands across the U.S.

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