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Oticon Builds DTC Relationships

Hearing loss is a life-changing experience. Hearing aid manufacturer Oticon decided it was time to reach out to consumers themselves.

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Sometimes it's not enough to fly the friendly skies ... sometimes you want them to be impeccably stylish. In this episode of "What Were They Thinking?" Melissa looks at a new campaign from Nippon Airways (ANA), called "Japan Elevated" and aimed at affluent U.S. Millennials.

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