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Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown founded FUBU in 1992 in Hollis, Queens, New York, to serve an untapped market for urban apparel in the hip-hop community.

Daymond John, J. Alexander Martin,
Keith Perrin and Carlton Brown founded FUBU in 1992 in Hollis, Queens, New York, to serve an untapped market for urban apparel in the hip-hop community.

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