Whole Foods Email Is Part of New Loyalty Strategy
I’m fortunate to live in the Philadelphia area, considered by many experts to be one of the most competitive supermarket regions of the country. My keychain is proof of that, with mini-cards from all of the major and minor retailers, save one: Whole Foods Market. That changed last week with my most recent shopping trip.
As I was checking out at the register at my local Whole Foods, the cashier asked me if I wanted to take part in the store’s pilot Rewards program, which launched a few months ago in our area. I did. When I got home, I went online to activate the cards she gave me. Immediately, I received an email confirming my signup.
Check out the slideshow below to see how Whole Foods is moving to head off its growing competition and enhance the customer experience with its return to rewards marketing.