Getting around here in Philly isn't very hard. Even though for me, the vast majority of the city is easily accessible within a short bike ride, sometimes even the toughest of road warriors have to know when to call it quits. Enter ride-sharing service provider Uber.
When it gets snowy in the winter, or just too darn hot in the summer, I can summon an Uber to get around the city in comfort. As a part of the service, I'm on the mailing list, and receive informational emails and promotions like this one, from July 8.
Using a catchy — but potentially inaccurate — headline it reels inbox browsers in, then keeps them with a combination of good graphics and information. Let's check it out.
Jeremy Zimmerman is the Editorial Assistant at Direct Marketing IQ. Reach him at email@example.com.