Think Pink: Retailers Promote Cancer Awareness to Customers
October is Breast Cancer Awareness Month and email marketers are busy encouraging their customers to take advantage of special promotions. Most of these emails include promises from the retailers that they will donate a portion of their sales toward cancer organizations, an extra incentive to get subscribers to shop this month.
Jo Malone took an unique approach on Oct. 1 with its email “In Support of Breast Cancer Awareness.” The fragrances retailer simply proclaimed in a large pink HTML email that it was donating $45,000 to the Breast Cancer Research Foundation to help defeat breast cancer.
“Pink Is Powerful: Join Us In The Fight Against Breast Cancer Today!” was the subject line for SmartBargains.com’s Oct. 1 email. The HTML promoted a collection of pink watches, jewelry and accessories, with a portion of the sale of those products donated to the National Breast Cancer Foundation.
Zenni Optical certainly turned my head with its “Turn Heads And Raise Awareness With These Limited Edition Frames!” email, also received on Oct. 1. The retailer used large letters and colorful glasses to get subscribers’ attention.
Other emails that caught my eye were SwimOutlet’s “Think Pink for Breast Cancer Awareness," which featured ribbons on both sides of the subject line, “Shop for a cure for breast cancer” from Tory Burch, Rue La La’s “SH♡P to support the Breast Cancer Research Foundation” and Vermont Teddy Bear’s “Send Hope.”
To view these emails, check out the slideshow below.
These emails were received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world. For a free demo of WMW!, click here.