Ring, Ring ... Home Depot Savings Calling
To promote its mobile alerts, Home Depot’s email from Oct. 19 featured a cell phone with scrolling messages detailing an offer — $5 off a purchase — that customers receive once they sign up for the program. Furthermore, the messages promote how easy it is to shop from the mobile alerts.
The eye-catching subject line read, Ring Ring >> $5 Calling. Once opened, clicking the cell phone or the "Join Now" bar takes the email recipient to Home Depot's mobile alerts sign-up page.
This email — received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world — also encourages the recipient to download Home Depot’s mobile app. The bottom of the email includes clickable links to promotions in various product categories.
To view this email, check out the slideshow below. For a free demo of WMW!, click here.