Retailers Thanking Veterans, Supporting Troops with Nov. 11 Specials
Veterans Day, Nov. 11, is a federal/state annual holiday honoring U.S. military veterans.
Many consumers who have the day off also see it as an opportunity to get a start on their holiday shopping by saving on all kinds of products as retailers offer a variety of limited time sales/deals. Some emails received by Who’s Mailing What! promote it as “Early Black Friday.”
In the WMW! inbox I found a couple of emails reminding me to “Support Our Troops” while shopping. Heart of the Desert Pistachios and Wines and Sport Clips Haircuts offered to donate a percentage of the order or haircut service.
Emails like the one received from Champps offered a free cheeseburger to veterans and active duty military as a way to say “thank you” for their service. Bed Bath & Beyond advertised a 20 percent off the entire in-store purchase for veterans.
Check out the slideshow below for samples of these Veterans Day emails.
Cheryl Cagle is research analyst/database editor for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!, the most complete library of direct mail and email. Reach her at firstname.lastname@example.org