"News from Badger" reads the subject line in the latest email from Badger Balm, a family-owned and operated "B Corporation" based in New Hampshire. That's just some New England modesty on display, as the rest of the email works hard at engaging the company's customers, as well as informing them of sale prices on organic lotions, soaps, body care and hair care products.
What could be more timely as the country moves into the heart of the summer months? Reminding your customers of how your products or services stand out is a powerful tactic. See the slide show below.
Paul Bobnak is the archive director of Who's Mailing What!, the most complete database of direct mail and email in the world. He can be reached at firstname.lastname@example.org.