Pottery Barn’s Drip Campaign Features Powerful Subject Lines
Pottery Barn's recent six-part drip campaign offering 15 percent on online ordering is a master class in subject lines that create urgency. The use of upper and lower case is particularly effective with symbols and punctuation thrown in adding to the visual impact.
While this sale is for online only, every email features the location of the local store where you'll find additional savings.
Check out the slideshow to look at all six emails.