Overstock.com Takes Different Approach With Halfsies Email
It’s July, and that means tons of emails promoting special summer deals are flooding the Who's Mailing What! inbox. Online retailer Overstock.com caught our eye by taking a different approach with an email on July 1 reminding us that the year is half over.
The email subject read “The Year is Half Over! So Let’s Go Halfsies!” and offered up to 50% off select items. All images featured a white bar cutting it in half to further promote the “slashed prices.”
Beneath these bargains, Overstock.com promotes its Club O Membership perks and links to its other sites like Pet Adoptions that make it "more than just a store."
To view the email, check out the slideshow below.
In this part of the email Overstock.com promotes the perks of having a Club O membership. For example, PBS Kids Zone, where a percentage from the sale of select items, such as educational and outdoor toys, goes toward supporting PBS Kids; Jewelry Vault; Free Shipping on All Orders; Flash Deals. Each perk is clickable and takes the user to the appropriate section of Overstock’s website.