New Pig's Welcome Emails Set the Right Tone
When a prospect signs up for your company’s email program, it’s vital to reach out quickly to thank them and make an offer. New Pig, a manufacturer and retailer of leak and spill cleanup supplies, accomplishes both tasks with email campaigns that are as fun and engaging as the rest of the company’s marketing efforts.
New Pig uses a light-hearted, humorous approach to connect with customers. It mails a “pigalog,” not a catalog, and its pig-themed puns and products liven up the presentation of what many people would consider a rather boring product line. It’s a strategy that's been essential in building New Pig's brand in a constantly evolving B-to-B marketplace.
New Pig's initial and follow-up emails offer lessons for other suppliers that have yet to move into a new or expanded role as direct-to-customer sellers. Please check out the slideshow below for a look at how New Pig’s distinctive personality shines through … and I promise, no pig puns.
Paul Bobnak is the research/content director for Direct Marketing IQ. He's also the archivist at Who's Mailing What!, which houses the most complete, searchable and fully online library of direct mail and email in the world. Paul can be reached at email@example.com.