The Step-by-Step Multichannel Campaign, From a Credit Union
As a long-time member of a credit union, it's a given that I value the lower rates, fewer fees and more friendly customer service when compared to many banks.
When it comes to marketing its products and services, the Philadelphia-based American Heritage Federal Credit Union (the 137th largest in the U.S. based on assets) sends me a very reasonable amount of direct mail and email each month, just enough really, to make me consider my options.
And, from a professional point of view, here's a particularly good example of how financial institutions can increase their share of a customer with a well-executed multichannel campaign. See the slide show below.