The following is an excerpt from "Mastering Mobile Marketing - Best practices on mobile marketing fundamentals, apps, landing pages, email and much more."
The visual Web has taken over, with Instagram leading the trend. Now part of Facebook and with more than 100 million users, the popular photo-sharing app has turned regular users into amateur photographers.
But within the thousands of doughnuts snapped under Brannan filters or painted nails shot under Hefe, lies a marketing tool many brands are ignoring.
The content that Instagram users are generating and consuming allows innovative brands and e-commerce sites a way to harness the power of photo sharing to increase customer relations and enhance the feedback loop.
See the slideshow below for three simple tips for brand success on Instagram.
Luis Sanz is a founder of Olapic, which provides a SaaS solution for retailers that want to harness the power of their customers' social photo sharing. To learn more about this complete guide to mobile marketing and read Sanz's entire chapter, visit the Direct Marketing IQ bookstore.